Asset Protection Planners

Asset Protection Planners is a business entity associated with Kevin Wessell, a Nevada-based operator who markets asset protection products and services to consumers across the United States. Wessell, who brands himself online as “The Business Guy,” has promoted Asset Protection Planners and its companion company, Lawyers Limited, as vehicles for delivering asset protection planning services.

Despite the professional presentation of Asset Protection Planners and its association with the name Lawyers Limited, serious questions have been raised about the qualifications of those delivering these services and the accuracy of certain marketing representations made to consumers.

Asset Protection Planners is operated by Kevin Wessell, who is also associated with Lawyers Limited. Wessell markets himself under the personal brand “The Business Guy” across YouTube, social media, and other digital channels, where he promotes his asset protection products and services to business owners and individuals seeking to protect their assets.

Public records and court filings examined in our full investigation into Kevin Wessell document multiple instances of litigation and disputes involving Asset Protection Planners and affiliated entities.

Kevin Wessell has publicly confirmed he is not a licensed attorney. Consumers considering services from Asset Protection Planners should be aware of this fact and carefully evaluate the claims made in marketing materials before proceeding.

Our investigation has identified a number of concerns associated with Asset Protection Planners and its affiliated operations:

• Non-attorney operators providing legal-adjacent services: Asset protection planning involves legal concepts and strategies. When these services are delivered by non-attorneys, consumers may be exposed to the risk of unauthorized practice of law.
• Marketing representations: Advertising and promotional content for Asset Protection Planners and Lawyers Limited has contained claims that have been questioned by legal professionals in the asset protection field. Our full investigation links to specific documented examples.
• Litigation history: Court records examined in our investigation document multiple legal disputes involving Kevin Wessell and entities he operates, including Asset Protection Planners.
• Consumer complaints: Consumers have raised concerns about the services received through Asset Protection Planners and affiliated entities, as detailed in our full investigation.

Anyone who has engaged with Asset Protection Planners or Lawyers Limited is encouraged to review the full documentation in our investigation and consult with a licensed attorney before taking further action.

Kevin Wessell operates Asset Protection Planners under the umbrella of his “The Business Guy” personal brand. This branding strategy creates an informal, approachable image that has helped Wessell reach a broad online audience through social media and video content.

However, the informal “Business Guy” branding contrasts sharply with the serious legal and financial nature of the asset protection services being marketed. Consumers should approach these services with the same level of scrutiny they would apply to any legal or financial professional.

For a complete picture of the entities Kevin Wessell operates — including Asset Protection Planners, Lawyers Limited, and the “The Business Guy” brand — read our full investigation.