This article aims to shed light on Kevin Wessell, who markets himself as "The Business Guy” as well as his companies Lawyers Limited and Asset Protection Planners.

I. A QUESTIONABLE HISTORY: WHO IS KEVIN WESSELL?

In this article, we examine "The Business Guy," whose real name is Kevin Wessell. Wessell appears to use alternative identifiers, which could prevent consumers from easily uncovering his documented history of legal challenges, reported misconduct, and business controversies. Despite not being an attorney, he continues to operate in the asset protection space through companies including Lawyers Limited and Asset Protection Planners.

Wessell's professional history has been marred by controversy and legal scrutiny. In Alexander v. Incway Corp., the U.S. District Court for the Central District of California found that Wessell had "intentionally misrepresented and concealed important facts as part of a fraudulent asset protection scheme." The court described him as "the mastermind behind the scheme" and noted that his deposition testimony was "the most evasive the court has experienced in thirty-three years." The judge added that "Wessell also consistently was evasive, or simply lied, at trial."

That scheme revolved around "The Alps," a fake Swedish credit union. The scheme misled investors into believing their funds were securely invested in a regulated financial institution. However, the credit union was undercapitalized, not regulated by Swedish authorities, and used investor funds for unrelated real estate ventures in Washington state.

Despite these documented concerns, Wessell now operates Lawyers Limited and related entities, which present themselves as legitimate businesses. This is achieved by establishing a similarly named entity, Lawyers Limited PLLC, which gives the impression of a law firm, while engagements appear to be routed through a non-law firm entity.

In 2022, Wessell again came under government scrutiny when the U.S. government filed a petition to enforce an IRS summons against him. The IRS alleged that Wessell had withheld records connected to offshore tax evasion investigations involving accounts in the Bahamas, Belize, and the British Virgin Islands. The IRS sought information about Wessell's clients' offshore accounts in jurisdictions like the Bahamas, Belize, and the British Virgin Islands.

While Wessell continues to promote his services in the asset protection field, his history of litigation and regulatory attention underscores the importance of thorough due diligence before engaging with his companies.

The Pawn Shop Revelation: Claims of 30 Years Experience Don't Add Up

Wessell frequently claims to have decades of experience in asset protection, often stating he has been in the business for 30 years. However, his own YouTube videos reveal a very different story. In videos posted approximately 12 years ago, Wessell can be seen running a pawn shop, not practicing asset protection law or consulting.

Screenshots from Wessell's YouTube videos showing him operating a pawn shop approximately 12 years ago, contradicting his claims of 30 years in asset protection.

II. THE ILLUSION OF LEGITIMACY: LAWYERS LIMITED

Lawyers Limited strategically markets itself using the image of a law firm to attract consumers, yet its agreements often contain language that disclaims it as a law firm. As a result, it appears many consumers may be contracting with an entity that is not a law firm. In many states, the unauthorized practice of law is a serious and sanctionable offense that can carry legal consequences for both the provider of the services as well as the client.

Lawyers Limited Strategically Uses the Image of a 'Law Firm' to Attract Consumers

Lawyers Limited markets itself as a nationwide law firm offering complex legal services. The company operates multiple websites, including www.lawyerslimited.com, advertising services such as:

• Formation of corporations, LLCs, and offshore entities
• Asset-protection trusts and estate planning
• LLC structuring
• Pre-litigation risk assessment
• Legal strategy consultations for lawsuit and creditor protection

Lawyers Limited publicly markets itself as a law firm, explicitly stating on its website that "Lawyers Limited PLLC is a law firm based in Washington, D.C., serving clients nationwide and globally." Furthermore, Wessell presents himself as an asset-protection "expert" and promotes Lawyers Limited as a provider of legal-type services—trust formation, establishing offshore entities, and asset-protection structures.

Lawyers Limited Disclaims Being a Law Firm

Lawyers Limited's marketing materials employ the hallmarks of authentic law firms — such as references to "attorney-client privilege," "confidential consultations," and "legal strategies" — to create a sense of authority and trust. To an ordinary consumer, there is little to distinguish these claims from those of a real law firm.

While a law firm entity technically exists—Lawyers Limited PLLC (Professional Limited Liability Company)—the entity with which consumers often contract may not be that PLLC. The PLLC appears to function as part of a broader marketing effort designed to attract consumers and create the impression that they are engaging a law firm. In reality, consumers may contract with a separate, non-law firm entity that provides services which in our opinion, are legal in nature.

Contradictory Statements: To Be a Law Firm or Not To Be?

Of particular significance in this case is the engagement letter that Lawyers Limited is utilizing. It provides compelling insights into how Lawyers Limited is structured to appear as a law firm engagement while seeking to limitlegal responsibility.

The agreement repeatedly employs terminology characteristic of attorney–client relationships: "our firm," "client," "representation," "withdrawal," "privileged information," and "confidential communications." It also imposes responsibilities such as requiring the "client" to cooperate fully, provide information, and disclose pending or potential litigation.

The arbitration clause explicitly contemplates disputes involving "claims of negligence, malpractice, ethical or fiduciary duties." Those terms have meaning in the context of a professional relationship between lawyer and client, not a mere "publishing service."

Taken together, this contract suggests that Lawyers Limited crosses over and and may be, in effect, performing services that resemble legal services under the guise of consulting. The engagement letter connects the company's advertising and its internal operations, indicating that Lawyers Limited's disclaimers may be intended to create a particular impression, and that its purported "consulting" work is, in our view, substantively indistinguishable from the practice of law.

After constructing what reads like a traditional retainer agreement, the letter includes a single-sentence disclaimer buried deep within the document:

"Our use of the word 'firm' does not mean law firm and we are not acting in the capacity of a law firm or tax advisor."

It also inserts a final "Disclaimers" section asserting that Lawyers Limited "is not a law firm nor licensed to provide tax or legal advice," even while acknowledging that it "works with licensed professionals." These disclaimers appear to be legally and logically incompatible with the services promoted throughout the contract. They seem to function as an attempt to limit the company's exposure to regulatory oversight while preserving the outward appearance of an attorney-client engagement.

This document includes disclaimers that:

• Deny responsibility for the services rendered;
• Require consumers to waive their legal rights; and
• Permit unilateral changes to the terms without notice.

Presenting as a law firm while attempting to disclaim legal responsibility in small-print disclaimers could create a misleading impression and may raise questions about ethical practices, warranting regulatory or consumer-protection review.

Even if Lawyers Limited were to argue that its disclaimers render the language technically true, the overall impression conveyed to consumers-that they are hiring a law firm-could reasonably lead to the impression of being deceptive.

The marketing copy, testimonials, "free case review" form, and law-firm-style engagement letter could reasonably lead ordinary consumers to believe they are retaining licensed attorneys. The use of the name "Lawyers Limited," representations of attorney availability, and references to confidential communications further contribute to that impression.

Unlicensed Practice of Law?

It appears that Lawyers Limited may be engaging in the unauthorized practice of law by providing asset-protection and related services through a non–law firm entity. Regardless of how the company attempts to frame or disclaim these activities, the substance of its conduct, as observed, suggest the performance of legal services.

This practice has the potential to cause substantial consumer confusion regarding the nature, qualifications, and legality of the services offered. It also diverts business from legitimate law firms and could potentially expose Lawyers Limited—and its principals—to significant liability for claims related to the unauthorized practice of law in every jurisdiction where it has solicited or engaged clients.

LawyersLimited.com portrays the company as a Washington, D.C.–based law firm with "lawyers and experienced consultants on staff." However, it appears that substantial portion of the work may be performed by non-lawyers. The site advertises services such as:

• Pre-litigation risk assessments;
• Offshore trust formation; and
• Estate and asset protection planning.

The "About Us" section of LawyersLimited.com states that:

"Lawyers Limited, PLLC is a law firm based in Washington D.C. We have lawyers and experienced consultants on staff who are passionate about protecting the assets of our clients. In addition, our services are limited in scope to asset protection from lawsuits. Beyond that, our organization has an 'Unlimited' passion to serve our clients. We protect assets against lawsuits and offer a whole suite of services to help protect and grow your business and financial life."

The above statement raises concerns about being potentially misleading. Wessell advertises and promotes "core legal services" on LawyersLimited.com, including "Pre-Litigation Risk Assessment and Planning," "Offshore Banking & Entity Formation," "Asset Protection for Professionals & Entrepreneurs," "Domestic & Offshore Asset Protection Trusts," "LLC Structuring for Wealth Protection," and "Integrated Estate & Asset Protection Planning." However, the "core legal services" advertised by LawyersLimited.com are not necessarily provided by licensed attorneys.

It appears these services, presented as "legal," are largely carried out without attorney oversight. This could be misleading and has the potential to expose clients to significant financial harm if they believe they are receiving legitimate legal protection.

Lawyers Limited's marketing materials and engagement letters reference trust creation, legal compliance, and protection against lawsuits — services that are quintessentially legal in nature. These offerings are promoted using the language and appearance of a law firm. The materials refer to "lawyers," "law firm," and "legal services," all presented as having an apparent nationwide reach.

For example, the landing page states:

https://lawyerslimited.com/

To display Lawyers Limited's services, the landing page then states:

https://lawyerslimited.com

And the website footer expressly states that:

https://lawyerslimited.com

These representations convey to consumers that Lawyers Limited operates as a bona fide law firm with multi-jurisdictional reach.

The only attorney we could identify as affiliated with Lawyers Limited is Yonathan Amselem, a District of Columbia–barred lawyer. Bar records indicate that Amselem is licensed solely in the District of Columbia and is not authorized to practice law elsewhere. Despite this, Lawyers Limited markets legal services nationwide and abroad, stating it has "employees all over the country"—a statement that raises questions based on internet research.

Misleading Marketing

Kevin Wessell's career has been marked by controversy and legal challenges. Nevertheless, he presents himself and his companies as legal professionals providing sophisticated asset protection services. On his YouTube channel and affiliated websites, Wessell makes a number of bold claims that may be considered misleading, including:

• "Lawyers Limited Law Firm has protected over 100,000 clients and billions in assets."
• "We're the real experts in legal asset protection."
• "Our team includes seasoned attorneys… all hand-trained by me."
• "We're licensed, bonded, and shielded by attorney-client privilege."
• Claims to have set up more offshore trusts than anyone else in the world.
• Claims to have personally drafted thousands of trusts.
• Claims to have contributed to asset protection laws in various countries

These statements may create a misleading impression. For instance, the cited figure of 100,000 clients raises questions given it reportedly exceeds the total number of Cook Islands Trusts ever created. While many of these clients may have engaged his company for services other than establishing Cook Islands Trusts, the claim remains highly misleading.

Wessell also claims his company was established in 1906. However, the Cook Islands did not pass their International Trusts Act until 1984. Again, his company may have been engaged in other services, however, this is not made clear to the consumer in his marketing.

Our investigation reveals that:

• Wessell does not appears to be a licensed attorney, despite claiming on video he went to UCLA Law.
• As publicized, Lawyers Limited appears to employ, at most, a single licensed attorney.
• The affiliated entities, including 1-800-Company, Asset Protection Planners, and Companies Inc., are not law firms

LawyersLimited.com explicitly advertises purported other "ventures," including Offshore Company, Asset Protection Planners, 1-800-Company, and Companies Incorporated. These ventures are identified as "A Service of Lawyers Limited," but in reality, they are merely brand names and websites operating under the Lawyers Limited umbrella. They are not separately registered entities and appear to be owned, operated, and controlled by Wessell.

Through these ventures, Wessell appears to operate a multi-state, multi-departmental operation and markets Lawyers Limited in a manner that could create the impression of a legitimate law firm offering legal services, which may blur the distinction between purported legal services.

On their website as well as on their engagement letter, Lawyers Limited states "Lawyers Limited, Inc. provides non-lawyer support services."

Visitors are invited to speak with a "legal expert" on a "confidential" call. Other pages on the Lawyers Limited website reinforce the perception that consumers are engaging a law firm. For example, the "Practice Areas" page contains a header stating: "Comprehensive legal strategies to preserve the wealth, reputation, and achievements you've worked hard to build." Under the "Pre-Litigation Risk" practice area, the website notes: "Lawyers Limited offers confidential, attorney-client privileged reviews of your personal and business exposure."

Ultimately, the message conveyed to consumers is that by visiting LawyersLimited.com, they can engage an asset protection law firm and speak directly with an attorney.

As noted above, the sole attorney we were able to verify as associated with Lawyers Limited is Yonathan Amselem, who is admitted to the bar only in the District of Columbia. According to bar records, he is not licensed to practice in any other jurisdiction. Nevertheless, Lawyers Limited promotes its legal services both nationally and internationally, stating that it has "employees all over the country"—a claim that raises doubts based on publicly available information.

III. WHY THIS MATTERS

This is not a dispute between competitors — it is a matter of consumer protection. Individuals and families seeking legitimate asset protection services deserve honesty, transparency, and legal representation from licensed individuals.

By presenting as a law firm, Lawyers Limited raises concerns for the public trust, strains professional standards, and potentially exposes unsuspecting clients to significant financial and legal risks.

If consumers rely on non-lawyer advice when forming offshore structures or trusts, the results could lead to adverse outcomes-trusts can be deemed invalid, creditors may gain access to assets, and clients could face penalties for noncompliance with tax reporting obligations. These are not theoretical risks; they are potential real-world outcomes of unauthorized practice of law.

A Word of Caution for Consumers

If you are exploring asset protection services, perform thorough due diligence. Verify that you are working with a licensed attorney or a law firm owned and managed by one. Ask for bar numbers, read the engagement documents carefully, and be cautious of high-pressure sales tactics or extravagant claims.

If you or someone you know has engaged with Lawyers Limited, Asset Protection Planners, or any affiliated entity and suspects deceptive practices, we encourage you to contact us. This is not merely about protecting our business — it is about protecting your rights, your assets, and the integrity of our profession.

We remain committed to advocating for higher standards in the asset protection industry and to exposing highly questionable practices that harm consumers and undermine legitimate professionals. The public deserves to know the difference between true legal expertise and marketing-driven imitation.